PAYÉ

BRAND IDENTITY & PACKAGE DESIGN

Amulet, talisman, and vessel of enchantment.

 That’s how #Payé presents itself — a #Rosso #Vermouth from Argentina’s Litoral region, steeped in ritual, mystery, and the magic of the unseen.

We created the label design and #branding for this unique spirit, drawing inspiration from folk wisdom, the enchanted landscapes of the Litoral, and the captivating character of its flavor. A coveted object, with the soul of a myth.