HAPPY OUR

This is the label and visual system we designed for #HappyOur, a collection of #NonAlcoholicSpirits born in #NewYork.
We created the visual universe, #branding, and #labeling for a non-alcoholic cocktail line that reinterprets the classics and embraces the rhythm of mindful consumption.

The goal was to build a graphic identity with an urban and laid-back character, celebrating the “happy hour” culture from a modern, alcohol-free perspective. We combined minimalist illustrations, vibrant color palettes, and clean, bold typography to craft a fresh, accessible, and contemporary visual language.

The result is a strong and versatile visual system that connects with those who want to enjoy cocktails without the excess, reclaiming the social ritual of sharing a good drink — now through a healthier, more conscious approach.