CAFE ARRIMADO

NAMING, BRAND IDENTITY, PACKAGE DESIGN.

Diving into the essence of loyalty and friendship, the design project ‘Arrimado’ stands as a tribute to the story of a dog that awaited daily at the entrance of the coffee factory. The narrative unfolds through illustration, a central visual element that encapsulates the essence of this special connection.

The product brings the magic of the ‘Arrimado’ story to life through a small booklet accompanying each coffee bag. Every page is a homage to Arrimado, inviting customers to explore the bond between companionship and the ritual of specialty coffee, creating an experience that goes beyond the visual, touching the hearts of those who engage with this emotional tale.