ARREBOL
NAMING, BRAND IDENTITY & PACKAGE DESIGN
The design project ‘Arrebol’ vermouth is an ode to the sunsets and skies of Mendoza. Its name, derived from the blend of its liquid’s tone and the inspiration drawn from twilight colors, evokes an emotional fusion between flavor and landscape.
The packaging illustration – created in collaboration with artist Amadeo Seguy – transcends the boundaries of mere wrapping. Each bottle is a canvas that captures the very essence of Mendoza’s skies, transforming the act of serving and toasting into a complete sensory experience.