ORO NATURAL

We designed the packaging and branding for #OroNatural, a family-owned business from #Panama dedicated to producing panela, the most popular and artisanal natural sweetener in #LatinAmerica.

We worked with a vibrant color palette and a bold, characterful typeface inspired by tradition and the land, aiming to convey warmth, authenticity, and a natural feel.

The result is packaging with a unique personality: eye-catching, straightforward, and with a retro vibe that connects to the popular heritage of panela consumption, highlighting its value as a healthy sweetener for drinks and desserts.